INDIANAPOLIS (May 9, 2024) – Lucas Oil – the world leader and distributor of high-performance automotive additives and lubricants – today announced that rising Country music star, Chase Matthew, is joining the team as brand ambassador. With a truly authentic passion for vehicles and as a long-time fan of the Lucas lifestyle, the Warner Music Nashville artist is a natural brand fit.
“When we think of someone who embodies Lucas values and the American spirit, while having incredible passion for the motorsports lifestyle and the brand, there are few in the music world like Chase Matthew,” said Lucas Oil Vice President of Marketing Melissa Wonser. “As a former mechanic and real vehicle fanatic, stories he’s shared about his beloved cars, and his father having influenced his love for turning wrenches, really got to the heart of what makes him such an incredible addition to our ambassador team. For Chase, sharing how our advanced technology boosts fuel efficiency, power and engine life is natural, because he’s been using Lucas products for a long time. We’re excited to grow with him and take the brand on tour across the country together.”
With more than one billion global career streams – including more than 300 million from his first RIAA Platinum-certified smash, “County Line” – Matthew has seen both independent streaming success and his Gold-certified Country radio debut “Love You Again” verging on Top 15, all while tastemakers call out his next-up status. Further fueling his rise, a wave of new music is picking up momentum, with his brand-new song, “First” now available on all digital platforms.
“I’m a real gear head, so my love for the Lucas brand is as natural as it gets – having used their additive products, oils, lubricant and appearance products working on just about every type of vehicle and around the house,” Matthew said. “Whether it’s trucks, hot rods, classics, motorcycles or anything else in my garage, Lucas helped make every engine last longer and just run better. It works!”
A Match Made in Motor Heaven
The Nashville-native first showcased his love for Lucas as part of the ACM Garage Talk with Lucas Oil video series – detailing his love affair with his 2000 Dodge Ram 1500 truck, affectionately referred to as “Kraken.” He’s now taking that passion on the road.
- Current, future and prospective Lucas fans will have the opportunity to enjoy and experience Matthew’s love for the brand and motors – starting with the 59th Annual Academy of Country Music (ACM) awards at the Ford Center at The Star in Frisco, TX on May 16.
Chasing Lucas on Tour
Matthew will be sharing vibrant social media and other content celebrating the Lucas brand and engaging fans while extending his wildly popular headline tour (COME GET YOUR MEMORY) across the nation.
- Meet and greet opportunities and other experiences will be available for Country music and Lucas fans, in collaboration with select retail partner locations across the country.
- Matthew will also continue runs alongside Country stars Luke Bryan and Jason Aldean on specific tour stops – further driving the Lucas brand across new audiences, target markets and demographics.
Fans can catch the biggest stars in Country Music on the ACM Awards stage on May 16, live from Ford Center at The Star in Frisco, TX, streaming live on Prime Video globally and exclusively at 8 p.m. ET / 5 p.m. PT. Tickets for the ACM Awards are available for purchase at ACMawards.com.
For more information, or to schedule an interview with Lucas Oil and Chase Matthew, please contact LucasOil@GoDriven360.com.
About Chase Matthew:
Rolling out new music like “First” with big moves on tap, Warner Music Nashville’s Chase Matthew continues to make his case as one of Country’s boldest new voices. A Music City native, the rising star began his career by blazing an independent trail, leveraging an infectious country-or-nothing personality, rowdy live performances, and authentic music built around his low-slung vocal twang. Amassing 1 BILLION+ global career streams (with more than 300 MILLION global streams on his first RIAA PLATINUM-certified smash, “County Line”), Matthew has garnered 1.5 MILLION+ followers across social media; named “One to Watch” by HITS; Opry NextStage Class of 2024; and among MusicRow’s Next Big Thing Class of 2024. Since releasing his sophomore album, Come Get Your Memory, he spent 2023 selling out venues across the nation on his headline COME GET YOUR MEMORY TOUR, while also appearing at major festivals and more. His GOLD-certified debut single “Love You Again” is nearing Top 15 at Country radio, and along with releasing his six-song EP We All Grow Up – a mix of backroad swagger and broken hearts – he’s set to spend this year extending his wildly popular headline trek, as well as joining runs with Jason Aldean and Luke Bryan.
